Jim Wilson – While his first loves are fly fishing and working in our store, when not here or on a river, our owner is leasing office space for commercial real estate clients across the country or helping organize fund raising events for water conservation efforts in Canada. An ardent conservationist, Jim is a past-member of the National Board of Directors of Trout Unlimited Canada (www.tucanada.org) and currently sits on the Advisory Board of the Fishing Forever Foundation (www.fishingforever.ca).

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Vasilios Katraouras – Vasilios (or "Bill" to his many clients) has been in the fly fishing retail business longer than anyone else in Ontario and his product knowledge is an asset to anyone in the sport. An accomplished caster and rod builder, Vasilios spends over 100 days each year fishing the rivers and lakes of Southern and Central Ontario.

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Simon Barth - Simon is one of those guys that fishes more days each year than not. Sometimes accused of being so into fishing that he thinks like one, he knows fish habits and habitat better than most people twice his age and arguably, some of the fish. While his focus is muskie Simon also enjoys heading out for steelhead, bass and, of course, trout !

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William Gerrard – There's nothing quite like catching a fish on a fly you've tied yourself. William is, simply, an excellent fly tying instructor and we're fortunate to have him as our in-house expert. William leads popular beginner and intermediate fly tying classes for people of all ages. His courses are designed to explain fly-tying methods clearly and de-mystify materials handling skills. "Anyone who wants to learn can tie good flies. It's technique and practice - not talent - that make a fly-tier." William regularly enjoys fishing for warm water and cold water species in Ontario and Quebec but has also fished in New Brunswick, Scotland, Ireland, England and Florida.

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